What is Storytelling and how to use it in your content marketing strategy

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Storytelling is a content marketing strategy widely used in persuasion. This is because they are stories told in more engaging and attractive narratives using different writing and audiovisual resources. It's a great way to subtly promote your business and please your target audience naturally, increasing your chances of sales. Below we will explain a little better how it works. But after all, what is Storytelling? We can summarize it as the art of storytelling.


Translated into Portuguese, “Story” means story and “telling”, to tell. It’s about bringing your ideas to the public in a creative way, telling stories with engaging sounds, images and language. A good way to do this is to say and demonstrate in your content whatsapp number list  how your products and services can be part of your target audience's everyday actions. This way, your business is promoted subtly and your customer does not feel directly impacted by an aggressive sales strategy.



Because it has an extremely persuasive character, this content marketing strategy ends up arousing greater interest among people in your brand, making it captivating, in addition to strengthening relationships with consumers through creative narratives adapted to Personas . The strategy in practice As we explained above, this content marketing strategy needs to tell good stories. Creativity, good writing and the ability to adapt to each target audience are three essential points. Content must be able to entertain and convince consumers through cognitive and emotional aspects.

To achieve this, some points must be considered when building a storytelling: Well-produced titles (audience retention starts there); Visual resources (images, sounds and videos); Use of real dialogues or between characters that have some type of connection with your target audience so that there is interaction and identification with the content; Use of linguistic resources that arouse emotions; Produce stories that have a well-structured beginning, middle and end; Bring up a problem or conflict that is resolved during or at the end of the plot; Produce creative and authentic stories. Content marketing strategy: Would Storytelling be the hot ticket? Think of yourself as a customer.