Put the strategy down on paper

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In addition to a measurable return on investment, they must be included within a marketing program that must be set up to be "all-round". Objectives and techniques of B2B conventions With what objective? Simple: obtain maximum visibility on all channels (traditional and digital) through clear and coherent communication . That's all? Certainly not. The secret ingredient, today, is the essential, as well as intelligent, use of new technologies.

Through which everything is transforming, even the experience of the event itself. This is not only said by the 2017 Global Communication Report, the result of the collaboration between The Holmes Report and the USC Annenberg Center for Public Job Function Email List Relations. Whether the confirmation comes from overseas or there is an all-Italian B2B Marketing Forum to reiterate it, the wide variety of media and digital platforms available to businesses.



Has opened up a highway of opportunities for those willing to work in a new way on building the brand awareness of its customers. But it is necessary to rely on competent partners , capable of implementing a Business Marketing strategy in step with digital technologies and an increasingly demanding audience.There is a lot of talk about the Digital Transformation of traditional businesses, threatened by disruption. Taking it for granted that ICT suppliers.