After having informed himself and viewed the products

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The user, finally, finally decided to complete the purchase. But there is still a fundamental step which is payment. At this moment doubts, obstacles, distractions can arise, if the experience is not perfect at this stage you risk losing the customer at the most beautiful moment. Therefore, in addition to having a fluid and hitch-free experience, the user must be reassured and must receive those extra reassurances that can make the difference between a completed purchase and one left half-finished. Here are some points to take into consideration: Make badges visible that reassure the user about the security of the payment.


Transaction (paypal badges, logos of India Telegram Number Data the credit cards you accept, logos that certify the security of the transactions) Also insert your testimonials on this page; if you have return terms, make them particularly clear; offer multiple payment systems; 19. Don't require mandatory registration at checkout Asking for user registration to complete the payment is certainly an excellent service to offer your customers. This way you can give them the opportunity to access their reserved area and have access to the list of their purchases, download invoices or payment receipts and offer a personalized experience. However, not all users perceive this value and in other cases they still don't trust you enough to hand over much personal data to you. This means that if you make registration mandatory to complete a purchase you risk losing all those users who do not look favorably on this operation.




You also don't have to be afraid of losing contact with that customer. If you have done a good job and offered a good experience and a good product it is very likely that that user will come back to you. So, if you didn't get the registration on the first purchase you could get it on the second and in any case you can get in touch with that user in other ways (such as by calling them on the phone). As mentioned previously you must not only focus on sales but on increasing conversions of all types that you can have on your site. 20. Avoid hidden costs for your customers by all means Realizing an unforeseen cost at the time of payment is a bad surprise for a customer.