2023 Marketing Plan: Your cheat sheet (to download) is in this article!

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There are a few unchanging traditions for each of us throughout the year. For example, in the life of a marketing manager, there is always a moment that is both extremely motivated and clearly lacking in time: the annual marketing plan ! A moment that we dread as much as we love, and which heralds an incredible new year... at the cost of a few more dark circles under the eyes! That's why, for several years, SPREAD has been preparing a cheat sheet for you in order to save you a few hours of sleep. I named it: the big marketing logbook! Strategy, animation , customer knowledge, marketing automation : we give you the best of our ideas (and those of our users) to build an epic customer relationship next year!

So let me, with undisguised pleasure, introduce you to the 2023 edition of your new best friend!

marketing logbook strategy advice 2023

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The essentials of month-by-month marketing

When to start preparing French Days campaigns? What animation should I imagine for Valentine's Day? What can I do to promote my new collection? So many questions that sometimes consume energy. Not to mention that it is often difficult to shopify website design renew your stock of ideas from one year to the next, let's admit it.

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To help you think about it, we have put together a page for each month of the year, bringing together:

Key dates and other highlights of trade

Ideas for marketing campaigns to activate in relation to this news

An idea for capturing or using customer/prospect data

An idea for a marketing automation scenario to implement

Thought of the month, often including bonus advice

An interesting little statistic about the world of e-commerce or consumption

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marketing plan ideas 2023

Every month, a full load of marketing advice and ideas to implement

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For each period, you will also find concrete examples of these campaigns or scenarios, as well as additional tips and ideas to support you on a daily basis. Take a look...

An overview of customer relations...

Large commercial chestnuts are always great opportunities to create interaction with your communities.

Instant wins, competitions, quizzes, personality tests: many campaigns can be activated on these occasions to liven up your site and your social networks , attract as many contacts as possible, but also continue to engage them in a loyalty-building process .

We have listed month by month a selection of relevant animation campaigns to implement in order to significantly increase your acquisition.