How to do email marketing? The best tips and tools for sending emails

muntahakhan

Email marketing is a tool that can provide good results for companies. Focused on creating a good relationship with customers, it is also a channel that allows messages to be delivered organically and effectively. Learn a little more about this marketing strategy and how to apply it to your company.

Among the existing digital marketing strategies for e-commerce , one stands out because it reaches the user's inbox directly and, more than that, does not depend on algorithms. However, many businesses do not know how to do email marketing correctly – and that is exactly why our article today will address this subject.

In digital marketing, creating a relationship with the Buy Email Database List customer is very important, whether to promote content or products. Given this, email marketing is certainly the right key to the success of your sales.

Traditionally, e-commerce is one of the areas that can best benefit from email marketing campaigns, because they speak directly to the person on the other end. In addition, the message can be designed exclusively for the person, thus personalizing the contact created.

In a survey conducted in July 2020 by FBITS, 19% of online stores stated that email marketing is the main factor responsible for generating between 20% and 50% of the business's revenue. In other words, when well thought out, the tool is promising.

In this article, you will learn a little more about email marketing. Enjoy reading!



What is email marketing?
Any digital marketing campaign carried out via email is called email marketing. With the aim of strengthening relationships with customers, this tool has a high power to generate more sales and results for a company.

Typically, this tool is used to send content that is in line with the funnel stage that the person is in. This means that each message is different from the other, delivering what someone needs and is interested in receiving.

However, it is important that you make it clear in the email that the person can unsubscribe from the list. This way, you show respect to the person receiving your emails and can evaluate which type of message is working or not.