How to retain and delight your customers in e-commerce

shikapatho

You've certainly noticed that there are many similar e-commerces out there, differentiating yourself is even more difficult if your segment is very competitive in this world of e-commerces. But it's not impossible, since there are few who really care about being different in this environment. Here are some tips on how to delight and retain your customers in e-commerce.


It is very important to highlight the concepts of branding in your brand, pulling out the essence of the reason(s) why your business exists and how it helps people. If you have not yet defined the company's mission, vision and values, it is interesting to reflect on what you imagined when you thought about opening your business, the purposes and what you do every day, in practice it is not so easy, as many Most of us think  whatsapp database mainly about profit, but it is important to see the human side of the business.

From now on, use the devices created at this stage in the texts, layouts, promotional materials and everything that your store will display to your customers. A common problem that may arise is that your potential customer is not connected so well with the language of your store, in this case, it is advisable that you create a buyer persona . With the persona defined, you will realize that the structuring of your planning and your marketing strategies will be more effective and will give you fewer headaches. Let's look at a practical example:




How to build customer loyalty by comparing two e-commerce businesses
Considering that you are a young man aged 18 to 25, who is passionate about electronic games and is looking for high-performance computers. In your search you come across the first results, one option being the Pichau store and the other, the Magazine Luiza e-commerce, both with good commercial prices.

At this point you would probably memorize the familiar layout with your own language, the more laid-back and “geek” one, followed by the promotion's gimmick, which is 30% off, and the name “Daily Quest”, a related joke. to games. Or would you waste more time on the Magalu website, which has a broad design for all segments and doesn't speak your language so well?

“The function of selective memory is to make a selection of our memories. On the one hand, it leaves certain memories in the first line, if necessary , and on the other, it leaves memories hidden in our mind, because it considers that they do not add anything to us or that they are not of greater importance .”