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It's no news that social networks and the internet are essential for today's Communication and Marketing! But with so much information about media budgets, many people still get lost in the not-so-new element that has become mandatory.
Increasingly, platforms and social networks adapt to Phone Number Data reduce the results of those who are not willing to pay a little extra. For what? For the chances of showing up at the right time for the right people in the right place to be exact!
In this way, investment in online media guarantees the effectiveness of the lowest costs for the best results. But to do this, it is necessary to study and plan each campaign precisely according to the cash flow and projected objectives. Has it become easier to understand?
Both for those who are starting out and for those who already know it with their eyes closed, it is worth remembering consistency. Little by little, the results themselves help to analyze and understand the best channels and strategies for success. Continue reading and find out more!
6 reasons to invest in online media
Reaches new audiences and markets;
Reaches qualified leads for the company, through segmentation by age group, location, area of activity and many other interests;
Increases visibility and reinforces the brand, enhancing sales possibilities;
Makes investment more flexible, with you being responsible for defining how much you can spend and pausing at any time;
Includes you in the current market, as today online media is a reality for all segments;
Improves digital results, as the main social networks have reduced organic reach.
When is the best time to define the investment?
When planning the sector's general costs, we know in a more realistic and safe way what macro investment is needed focused on digital.
What to consider when setting the budget?
The most difficult time has come! Defining the budget for online media investment seems to be a huge challenge. With the 7 tips we have listed, it will be much easier and more assertive for your brand to achieve exponential results. Understand:
1. Expected return
Try to discuss with the team what the positive and negative points were, and with this, identify the expected return for the next actions. What will be the next objectives set by your company?
2. Value available to the department
Remember to confirm the amount available in the sector's cash flow for the planning period. Therefore, include an average of the main necessary expenses and understand the amount available for all types of disclosure.
3. History of investment in previous campaigns
Analyzing what went right and wrong through monitoring KPIs is the best way to ensure effectiveness and good results. Furthermore, one of the main ways to understand previous actions is through ROI, or “return on investment”.
Used in different markets, it indicates the effectiveness of actions by comparing costs and results using the formula:
Source: Ecommerce Brasil.
If there is already a history of investment in online media, research and list the most relevant data from the digital scenario, such as average CPC (cost per click), CPL (cost per lead), reach or visits. The study must take future objectives into account.
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发表于 2023-10-3 14:42:42