Why your online store doesn't sell: 8 reasons

shikapatho

Why isn't your online store selling? There are several problems that may be causing consumers to not buy from your online store. In this article I will list eight possible reasons and solutions that, when integrated strategically, can contribute to the success of your online store.


The tips were prepared considering three main scenarios for entrepreneurs who have already gone through planning, market and product feasibility studies and have a website or a store on an e-commerce platform .

Although e-commerce platforms have evolved a lot and made it easier for many retailers to access the digital environment, being online is not enough to be successful. A survey carried out by Wirecard and released in 2018 showed that 80% of online stores  whatsapp data went bankrupt before completing 18 months of activity. According to BigData Corp, in another survey from the same year, 75 thousand e-commerces were opened in Brazil in a period of 12 months. This means that 60 thousand of them closed before completing 2 years.




In general, I consider that the main mistake that makes an online store not sell is the lack of investment. It's not just a financial investment when it comes to setting up the website, paying for advertising, etc. But, more importantly, investing time to think about strategies, plan actions and optimize the online store.

Unless the product sold is something exclusive (not found in other stores), having competitive prices, ease and diversity in payment methods is essential when the customer decides to make a purchase in the online store or not. If your e-commerce resells products from well-known brands, having high prices and few forms of payment and installments are the main possibilities why your online store does not sell.

Constantly do competitor research and compare prices. If you are unable to offer a better price than the competition, keep in mind that you will need to show the consumer that your website has other more attractive conditions, such as faster delivery, freebies, guarantees, etc.