Why should you promote networking for your SME?

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Networking for SMEs is one of the strategies that cannot be missed to achieve visibility within the business environment. In addition, it is one of the best techniques to create communicative ties with potential clients, be aware of trends in the sector and expand the network of contacts.


In fact, according to CincoDías, % of professionals who network manage to close some type of beneficial agreement for their business.

Networking refers to the creation of a solid network of contacts that is in tune with the company's interests in both the short and long term. To put this strategy into practice, it is necessary to attend corporate events of different kinds or organize them from the company itself, inviting experts who can provide valuable information at round tables and at conferences.

Beyond formal networking events, there are more relaxed ones, such as breakfasts or afterwork events. All of them imply numerous benefits for companies as we will see below.

reasons to enhance networking for an SME
Establishing relationships with other companies in Mexico Mobile Number List the same field to be aware of what the competition is doing or meeting suppliers to work with in the future are just some of the reasons to opt for networking. Below we analyze the main reasons to include this strategy in the route of a small or medium-sized company:

Give visibility to the company
Networking events are held in a specific area that is related to a specific business activity. Going to them is betting on being visible within that sector, making the SME and the values ​​that define it known.



Know better the industry in which the business is developed
Knowing what the competition is and who can be potential allies is vital to operating with ease in a specific industry. At networking events, you put a face to them and establish ties that can be very fruitful for the business.

Create synergies with other companies or experts
Round tables or conferences are key to obtaining quality information from experts in a specific subject. Being aware of new trends and creating valuable ties will help the company grow.

Get investors or partners
If it is the case that a company is starting its journey, it is more essential than ever to attend these types of events, since they can be a good place to find investors or partners who are committed to the project.