Sports marketing: Lavazza conquers the Premier League

Amirmukaddas

Body and soul of the Italian espresso culture will soon invade the fields of the most spectacular and followed football championship in the world, thanks to the partnership between Lavazza , a global leader in the coffee sector, and two excellent football brands from the Premier League, namely Arsenal FC and Liverpool FC . Lavazza's sports marketing leverages the communication of the real value of a small cup of coffee, which will strengthen the  brand awareness of an Italian company that has focused and invested in communication and innovation for 123 years.  The three-year commercial agreement includes the supply of stadium sales points, including VIP lounges, as well as the training centers of the two English teams. Furthermore, in this sports marketing operation , some  Gunners and  Reds footballers  will be the brand ambassadors  of Lavazza's new international advertising campaigns .


Well , ordering this drink with a unique aroma will thus become a routine, as Denmark Telegram Number Data well as a status symbol, as the new Lavazza #MorethanItalian advertising campaign  shows with grace and irony . “I'd like a real Italian coffee, please”  will often be asked at the bars of the Emirates Stadium  and the historic Anfield . Sports marketing: Lavazza and Sport For years Lavazza has been a partner of the most prestigious tennis events, so much so that the brand has conquered the courts of Roland Garros, US Open, Australian Open and Wimbledon, thus becoming the only brand sponsor of all four Grand Slam tournaments . Locally, the Italian brand is also present at other prominent events, such as the Royal Ascot in the United Kingdom, the Mercedes Cup and the CHIO  in Aachen, Germany. Previous collaborations also include the FIFA World Cup France '98 , the 2013 and 2014 Italian Open golf tournament and the 1987 and 1989 World Ski Championships .




Now Lavazza has chosen to speak to the millions of Premier League fans . Tradition, innovation, rituality, internationality and above all passion are the values ​​that Lavazza and great football have in common , more than one could imagine. The agreements with both the two leading teams in English and international football will give the Turin brand the rights for digital channels, LED advertising around the stadium, as well as refreshment points. Additionally, a range of A Modo Mio Tiny branded coffee machines  will be marketed to Liverpool fans. On the pitch, in the 2018/19 season the two excellences of English football, as well as present in the Top List of the 20 most powerful football brands in the world , are doing very well and this love story with Italian charm could not have found a better start in pursuing a strategy marketing based on four basic principles.