10 WAYS TO GET PEOPLE TO READ AND CLICK MORE

Rafiromy

Email marketing has been and remains one of the most effective Internet marketing tools, into which you need to invest a lot of effort and energy. Of course, no one wants to see low engagement, especially after putting in the effort to send out a mass email. If you want to increase your engagement rate and get those coveted clicks on your CTA buttons, use these 10 tips to boost your email marketing performance. WHAT IS ENGAGEMENT IN EMAIL MARKETING? Engagement rate in email marketing measures how actively users interact with your emails. This rate depends on a number of different metrics, including open rate, click-through rate, follow/unsubscribe rate, and conversion. Monitoring your email engagement will help you determine how effective your email marketing is. If you are unable to achieve your goals, use proven ways to increase your engagement rate. 10 WAYS TO INCREASE EMAIL MARKETING ENGAGEMENT 1. Always send a welcome email Always send a welcome email. In most cases, the first email to a client is a welcome email. The average open rate for such emails is 50%, which makes them much more effective than regular newsletters.


According to statistics, 76% of people expect to receive a welcome email immediately after signing up. As you can see, its importance cannot be overstated, so be sure to make the most of it. 2. Optimize email subject lines About 47% of people open emails based on the subject line first. Choosing the right headlines for your emails is very important. We can say that the success of the entire email campaign depends on the chosen subject line. But what separates a bad headline from a good Healthtrax Corporate Email list one? The best approach to creating subject lines that will get emails opened frequently (rather than marked as spam) is to tap into common human emotions, including: curiosity; syndrome of lost profits (Fear Of Missing Out, abbr. FOMO); humor. Use FOMO in the subject line to let the reader know that the offer is only available for a limited time. 3. Don’t neglect the preheader text A preheader, also known as preview text, is a piece of text that is displayed in a user's mailbox immediately after the sender's name and subject line. This snippet can make or break the effectiveness of your email. For a preheader to be useful, it must be short enough.




Pre-headline text should only be 50-130 characters long, or even less if you want it to fit on mobile screens. Make sure your message is short and sweet, but still entices people to open your email. 4. Pay special attention to calls to action (CTAs) The way you write and design CTAs (calls to action) has a significant impact on the engagement and click-through rate of your email campaign. Readers are used to being pressured into doing something, so it's important to be creative to avoid unsubscribes. Experiment with everything you can: from the text itself and the design of the letter, right down to the frequency of mailings. This will help you know which CTAs and buttons perform best for your specific target audience.